When I formulate a diet, the aim is not simply to create a recipe that looks healthy on paper. It needs to be nutritionally appropriate, practical and tailored to the individual dog.

I use professional Animal Diet Formulator software to analyse recipes and assess their nutrient provision against recognised nutritional guidelines, including FEDIAF and NRC recommendations. Where a dog has a diagnosed health condition, formulation is also informed by relevant clinical nutrition guidance, current research and the dog's veterinary information.

Before formulating, I consider factors such as the dog's age, weight, body condition, activity level, life stage, health history, clinical results, current medications, food preferences and tolerances, as well as what is realistically achievable for the owner.

Where appropriate, recipes may be adjusted to address specific nutritional priorities associated with a health condition while continuing to provide an appropriate overall nutrient profile.

Although you can purchase generic recipes in my shop, if you book a consultation the formulation is calculated and reviewed specifically for your dog, with adjustments made where necessary as their needs change.

Fresh feeding should be individual, but it should never be guesswork.